SCA’s The Studio Teams With Grey Goose Vodka For Immersive New Podcast

SCA’s The Studio Teams With Grey Goose Vodka For Immersive New Podcast
B&T Magazine
Edited by B&T Magazine



The Studio at SCA has teamed up with Grey Goose Vodka and OMD Create to develop a world-first podcast that features 3D augmented reality audio and sonic seasoning to immerse listeners in a virtual garden bar as they sip specially created cocktails each with a bespoke soundtrack to enhance the flavours.

The Grey Goose Garden Bar, hosted by Brooke Boney, will be available on LiSTNR, offering listeners the ultimate smooth and premium tasting experience.

The podcast series will feature three crafted Grey Goose Cocktails – Le Grand FizzFresh Cut Spritz and Watermelon Spritz, with each utilising immersive 3D sound that washes over listeners to enhance and complement the premium, smooth taste of a unique Grey Goose cocktail.

Sonic seasoning has been used by some of the world’s top restaurants, and is designed to make use of the fifth sense of hearing, where low frequency sounds have been scientifically proven to add a bitterness to food, with higher frequencies bringing out the sweetness.

This is the first time sonic seasoning has been applied to a drink anywhere in the world, with bespoke soundtracks composed to complement the flavour of each cocktail.

Each Friday in December from today, Brooke Boney will release a special sonic seasoned cocktail immersive shortcast. She will walk listeners through steps to make each cocktail then sit back with listeners on a garden chair and introduce them to a piece of smooth, uniquely composed music that is designed to deepen the taste and experience of the cocktail.

Head of The Studio at SCA Sydney, Luke Parsons, said, “This world-first audio innovation is the new way forward in creating customer experiences via bespoke, cutting-edge, immersive audio technology.

“We are so excited to be Grey Goose’s exclusive audio partner and to be able to create a unique and engaging podcast that we know will resonate with LiSTNR audiences.”

Grey Goose marketing manager, Stephanie Sarantakos, said, “Grey Goose is constantly pursuing new and exciting ways to innovate. This world-first curated sound and taste experience offers yet another elevated way for lovers of Grey Goose to engage with our products.

“Vodka is a booming category and Grey Goose is leading the way with innovation not only in flavour, but also in consumer experience and enjoyment.  Made from the best French ingredients, Grey Goose is the ultimate base for any cocktail and this sonic seasoning is the perfect accompaniment to bring the brand to life in people’s homes.”

The Grey Goose Garden Bar podcast is live from today on LiSTNR.




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