SCA’s Live Radio Streaming Audience Up 35% Year On Year

Music online concept - phablet and headphones on the wooden desk
B&T Magazine
By B&T Magazine



SCA’s live radio streaming continues to rise with 1.1million listeners recorded at the end of June 2020, up 35 per cent year on year.

Catch up radio podcasts continue to be on trend with a total of 3.2 million downloads recorded at the end of June, this is a 49 per cent year on year increase across SCA’s Hit and Triple M Network shows.

SCA digital key highlights – June 2020:

  • 8.9 million active live radio streams, up 52 per cent  year on year, with 9.7 million total listening hours, up 38 per cent year on year
  • Live radio streaming on smart speakers is up 58 per cent  year on year accounting for 20 per cent of total listening hours
  • Mobile & tablet listening recorded more than 3.8M total listening hours, up 48 per cent year on year
  • Listeners have loved the return of their NRL fix on Triple M, with active live radio streams of Triple M NRL up 40 per cent year on year, and total listening hours (54,000) up 46 per cent year on year
  • PodcastOne Australia listening over the COVID-19 period, March 1 to June 30 has increased 100 per cent *

“Following a huge month for live steaming and radio podcast listening in May we expected to see huge growth when compared to the same time last year, SCA Chief Sales Officer, Brian Gallagher, said.

“There is a huge demand for news and entertainment across all digital listening devices and in particular this period has shown that Triple M really does rock footy! The season restart has seen an increase of fans tuning into NRL games via the live radio stream and they are doing so more frequently and listening for longer.”

 

 




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