Kinderling Kids Radio has announced it has partnered with ASX-listed company G8 Education to roll out its newest program, Play & Learn, to early education centres across Australia, in a move that could see the broadcaster double its market share.
A first within Australia’s DAB radio space, the initiative will see the Southern Cross Austereo-backed station run a program specifically dedicated to auditory learning activities for a 10-week trial period in 24 centres across Victoria, South Australia and NSW.
With the Play & Learn program designed to enhance children’s cognitive and emotional development through a mix of guided auditory exercises, results of the pilot could see the program introduced into all 450 G8 early education centres operating nationally.
Having won Best Digital Radio Format at the ACRAs last year and averaging a weekly listenership of 200,000, the uptake would see Kinderling’s average weekly audience double.
Joan Warner, CEO of Commercial Radio Australia, is an advocate of how Play & Learn is innovating digital radio.
“Kinderling is a wonderful example of how more diversity and choice can be offered using DAB+ broadcast technology and a leader in innovation within Australia’s digital radio space,” she said.
“We commend the development of this outstanding approach to the provision of engaging and educational audio for young Australians, showcasing what is possible with digital radio.”
Growing market share through a commitment to innovation has been a key focus of Kinderling’s 2017-18 business strategy, according to managing director Evan Kaldor.
“Research extolling the virtues of auditory learning is continuing to build, and so we recognised an opportunity to create a radio program that could fundamentally support children’s holistic development,” he said.
“Play & Learn is the result of that thinking and has been devised to directly complement some of the existing education models already in place. We’re confident that the results of the pilot will be extremely positive and look forward to continuing to work closely with G8.”
Built on insight from experts in musical education and fronted by top children’s entertainers Sam Moran (pictured above) as well as Lah-Lah and Buzz (from Lah-Lah’s Big Live Band), the Play & Learn program comprises a range of features designed to ignite children’s imaginations, nurture their emotional development and accelerate school readiness.
The Play & Learn pilot launched yesterday, with each 45-minute episode broadcast on Kinderling Kids Radio from 10am, Monday to Friday.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]