B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SCA’s Former Content Chief Spills On Em Rusciano & Her One Big Issue
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > SCA’s Former Content Chief Spills On Em Rusciano & Her One Big Issue
Media

SCA’s Former Content Chief Spills On Em Rusciano & Her One Big Issue

Staff Writers
Published on: 25th May 2018 at 12:11 PM
Staff Writers
Share
3 Min Read
SHARE

The hullabaloo around 2Day FM’s Em Rusiano continues, with one of her former bosses revealing the major issue facing the embattled breakfast radio host.

Rusciano has been in the firing line of late, with one ex-staffer of 2Day FM claiming the host isn’t well-liked at the station and “makes it a toxic work environment”.

It’s also been reported that a number of staff who work on the 2Day FM brekkie show were calling it quits due to a poor work environment, with some declining to work alongside Rusciano, while tensions are understood to be running high between her and co-host Ed Kavalee.

Meanwhile, B&T has heard on the grapevine that Ash London has already been chosen to replace Rusciano, which SCA refused to confirm or deny.

Now, Southern Cross Austereo’s former head of content, Craig Bruce has admitted that Rusciano struggles to work as part of a team, given she was a “solo performer” up until when she came back to radio in 2016.

“I think potentially the challenge for her at the moment is, having come from so many years of self-sufficiency, is now finding herself in a scenario where she has to fold into a team environment,” he told news.com.au.

Craig Bruce
Craig Bruce

Bruce also said the reported tensions between 2Day FM staff wasn’t unusual in radio land, conceding that all brekkie shows in Australia are dysfunctional.

“Every radio executive in the country is dealing with some sort of creative tension within a team, that’s the nature of the business,” he said.

“Now, that’s not to excuse any behaviour that Em may have contributed to… but breakfast radio is typically three people in a small room and often, as Em said, they’re arranged marriages and it’s really hard work to get people connecting.”

The comments Bruce was referring to were made by Rusciano on Will Anderson’s podcast, where she called Sydney media “c$#*s”, accused 2Day FM’s executives of “injecting two people” into “my show”, and admitted she was heading towards “some sort of implosion in the next six months”.

“I, all of a sudden, got two co-hosts that I’d never really met or spoken to, and then I’m expected to have this instant chemistry with,” Rusciano told Anderson.

“And it was just hectic. And it was The Em Rusciano Radio Show. It was my show, and all of a sudden Ed’s anchoring.”

Bruce also stood up for Rusciano in his interview with news.com.au, describing her as “brave”, “honest”, “really smart”, “articulate” and a “one-off”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 2Day FM, Em Rusciano, SCA, Southern Cross Austereo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The Power Of Integrated Growth: The Pistol Wraps Up It’s 2025 Financial Year
24/06/2025
eSafety Commissioner Warns Of ‘Known Risks’ On YouTube, Calls For Its Inclusion In Social Media Age Ban
24/06/2025
GoTransit Media Group Picks Up The Advertising Rights To Two Major Metropolitan Depots In Melbourne
24/06/2025
Think HQ Spotlights The Work Of The Australian Federal Police Through ‘Everyday People, Legendary Work’
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?