SCA Sydney Head Of Radio Sales Carla Vella Departs

SCA Sydney Head Of Radio Sales Carla Vella Departs

Southern Cross Austereo (SCA) Head of Radio Sales (Sydney) Carla Vella has departed the business.

After four years in the role, Vella has made the decision to move to Queensland and has accepted a role as Queensland Sales Director Shopper Media Group (SMG).

Vella has had a long career at SCA, working as a Group Sales Manager, before being promoted to Head of Agency Sales. After a short stint outside the business, Vella returned to SCA, taking on the Head of Radio Sales (Sydney) role.

SCA National Head of Radio Sales Nikki Rooke thanked Vella for her efforts and said she would be missed by both her colleagues and her clients.

“Carla has been a very popular member of the SCA sales team, both within the business, and externally,” she said. “She has fostered great relationships with our clients and agencies, as well as within the team; she has a knack for making personal, meaningful connections,” Rooke said.

“Carla has the kind of passion and fire that sets radio salespeople apart from the pack – her confident approach, a track record for delivering outstanding results and friendly demeanour will ensure she is a success at whatever she does. We wish her nothing but the best for this next chapter.”

Vella thanked SCA for its support: “I have been incredibly lucky to work in such a fantastic business and with people who are all committed to achieving top results and forming strong relationships with their clients. It has been a great honour to work with and lead such a passionate team – I look forward to watching them continue to grow.”

Recruitment for a new Head of Radio Sales (Sydney) is underway.



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