SCA Promotes Slew Of Female Talent

SCA Promotes Slew Of Female Talent

SCA’s chief technology and operations Officer, Stephen Haddad has today announced a new structure for the company’s executive general management and regional sales teams which sees three of SCA’s female leaders move into new and expanded roles. 

 Ally Bradley, who is currently executive general manager of Victoria and Tasmania, will see her remit expanded across regional South Australia and the Northern Territory to become executive general manager – VIC, Tas, SA & NT. Bradley has had a 14-year career at SCA in sales and operational roles.  

Sarah Racic, who has been acting general manager of the Spencer Gulf (SA) and Northern Territory markets, has been appointed head of sales – South Australia and Northern Territory. 

Ally Bradley

Tracy Paterson (LEAD, currently executive general manager – NSW will also see her remit expanded to include the ACT and Albury and has been promoted into the dual role of Executive General Manager – NSW and ACT and Head of Regional Sales for SCA’s radio, digital and television assets. 

“I could not be more delighted to see Ally, Sarah and Tracy take on these well-deserved promotions. All three have proven to be incredibly valuable leaders at SCA and we are excited to see them lead these additional markets and sales roles to help SCA deliver the best results for our people, our advertisers and local communities,” Haddad said. 

Sarah Racic

Commenting on her new role, Bradley said: “I am absolutely thrilled to be expanding my remit across the regions. This opportunity represents a significant milestone in my career with SCA and I am eager to embrace the opportunities that lie ahead. I would like to congratulate Sarah Racic on her promotion – this expansion is due recognition of her enthusiasm, curiosity and a burning desire to excel.” 

All appointments are effective immediately. 




Please login with linkedin to comment

Ally bradley SCA Stephen haddid

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]