Southern Cross Austereo (SCA) has announced the promotion of Nathan Soulsby to head of TV sales for Sydney.

The announcement comes after Kristen Budd’s move to general manager of SCA’s Central Coast office.

Caretaking the role during Budd’s maternity leave, Soulsby has been a key contributor to the consistent share and revenue growth that has put SCA ahead of the market.

Previously group sales manager, Soulsby has been with SCA for just under two years.

The broadcaster’s national head of television sales, Will Allen, said: “Nathan’s experience and passion for leadership will see him build upon Kristen’s great work, and lead the team to even greater heights.”

“Nathan’s appointment highlights our ongoing focus on promoting passionate and driven SCA staff who can provide great insights, solutions and service for our customers, while leading a team who share the same mindset.”

Soulsby’s appointment takes effect immediately.