SCA has announced the appointment of Mitch Secrett as innovation product manager, joining the digital product team to help the company meet its digital growth ambitions.
In the role, Secrett (Pictured above) will work closely with SCA’s investments in the audio technology space, including Frequency, the US-based dynamic creative optimisation company working with SCA on LiSTNR and its radio brands.
Secrett is an audio specialist with more than a decade of experience in audio production and audio technology.
He played a pivotal role in taking audio management software company, Omny Studio, from a start-up to a global leader in the space in his six and a half years with the company.
Before Omny Studio, Secrett worked in audio production and was nominated for best Metropolitan Audio Producer at the Australian Commercial Radio Awards (ACRAs) in 2015.
He has also worked at SCA as an audio producer.
SCA, innovation director, audio-on-demand, Matt Saraceni, said, “We’re delighted to welcome someone of Mitch’s calibre into the SCA Digital Product team.”
“In the audio-on-demand world Mitch has famously connected publishers and producers to the best tech, so we’re thrilled that he’s picked our strategy as a winner.”
Commenting on his new role, Secrett said, “Having worked with numerous other radio networks around the world, I can confidently say that SCA is a global leader in the audio space, particularly when it comes to innovation.”
Secrett’s appointment is effective immediately.