SCA Announces InStream Addressable Radio

SCA Announces InStream Addressable Radio

Southern Cross Austereo (SCA) has unveiled InStream; an addressable live radio offering enabling the dynamic insertion of personalised and targeted audio ads into live radio commercial breaks across all SCA devices.

InStream offers SCA’s clients’ access to an addressable live radio streaming environment, in addition to music streaming through the recently announced, exclusive partnership with SoundCloud.

The two will be used in tandem to offer clients addressable digital audio solutions with a combined commercial reach of over three million users in premium and brand-safe environments, adding further depth to an already market-leading offering.

SCA’s chief sales officer, Brian Gallagher said: “Audio platforms are proliferating and audio as a medium has never been more important in maximising reach of your target audience.

“This scaled development gives buyers the opportunity to rapidly gain reach of targeted consumers wherever they are.

“Instream represents the future of audio, available to advertisers now.”

SCA’s InStream product has been in the beta stage for a number of months to ensure that the technology and commercial offering are ready for both clients and listeners.

The digital audio market is seeing significant growth with the recent IAB Audio State of the Nation Survey stating that 84 per cent of buyers intend to invest in digital streaming audio in 2019.

As one of Australia’s leading media companies, SCA reaches 95 per cent of the country with assets in television, radio, digital and podcasts.

InStream enables clients all-new sophisticated access to the streaming audience, that chooses to listen through any internet connected device.




Please login with linkedin to comment

InStream SCA

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]