Southern Cross Austereo (SCA) has today announced a two-year partnership with non-for-profit charities, Make-A-Wish Australia and Foodbank Australia as part of its charity program, SCA Embrace from 1 January 2022.
SCA Embrace will now provide both charities with in-kind advertising campaigns, strategic support, and consumer insights as well as content and promotional support across the company’s media assets.
SCA staff will also be encouraged to get involved in areas such as creative ideation, research, local community activities, and volunteering opportunities.
“We are absolutely thrilled to be partnering with Foodbank Australia and Make-A-Wish Australia,” said SCA CEO, Grant Blackley (main photo).
“We are all very aware of the difficulties the non-for-profit sector has faced during the COVID-19 pandemic, and we look forward to supporting both organisations for this two-year term.”
“Since its inception in 2016, SCA Embrace has provided $135 million of in-kind advertising to our charity partners.
“To know that our people’s time and expertise, along with our broad media reach is making a noticeable impact to the lives of many Australians is both a privilege and pleasure on behalf of our company and people”.
Foodbank Australia CEO, Brianna Casey, said the new partnership will provide a national platform to help Foodbank speak on behalf of those who don’t otherwise have a voice and help deliver further food relief to those in need.
“Through SCA Embrace, we hope to break the stigma and tell the nation that it is ok to ask for help,” she said.
“Life happens to us all and Foodbank will always be here to help. We couldn’t be more grateful to the SCA team for believing in our vision of an Australia without hunger and we look forward to a long and impactful relationship that changes the lives of vulnerable Australians.”
Make-A-Wish Australia CEO, Sally Bateman, was equally enthusiastic, saying her charity was “thrilled” to be partnering with SCA to continue helping critically ill children find hope.
“Through the Make-A-Wish ‘Be Inspired’ program, and this important partnership with SCA Embrace, we will be able to reach millions of Australians across the country and make even more incredible wishes come true for children with critical illnesses,” she added.
“Due to the impacts of Covid-19, there are 800 children patiently counting down the days until their wish is possible and there has never been a more important time to actively promote and support our extensive program.”
