SBS Set To Deliver Slow TV Experience & Tour Of Cadbury’s Chocolate Factory

SBS Set To Deliver Slow TV Experience & Tour Of Cadbury’s Chocolate Factory
SHARE
THIS



As you’re stuck at home, it’s time to immerse yourself in the wonderful, mesmerising world of chocolate as Slow TV returns on SBS with The Chocolate Factory: Inside Cadbury Australia.

In an Australian television first, this fourth iteration of Slow TV takes viewers from the sugarcane fields of Queensland to a dairy farm in Tasmania before revealing the slow journey of millions of Easter eggs and bunnies inside the Cadbury factories in Hobart and Melbourne.

Like its predecessors, this three-hour visual feast will highlight Australia’s multicultural and Indigenous history with fascinating stories from our past.

Indulge your tastebuds and marvel at the creation of the iconic Easter Egg and Chocolate Bunny, the two best-selling chocolate products in Australia during Easter. In 2020 alone, Cadbury will produce 477 million Easter Eggs and 14 million Chocolate Bunnies, which requires 6,014 tonnes of cocoa, 87 million litres of milk and 54 million kilograms of sugar.

The epic journey begins with two of the core ingredients in chocolate – sugar harvested from the fields of north Queensland and milk from a dairy farm in northwest Tasmania. Then it’s inside the chocolate factory where they are mixed with the third core ingredient – cocoa, imported from Ghana.

Revel in the Willy Wonka-inspired haven of Cadbury’s chocolate factories as the ingredients are slowly transformed into Easter eggs and bunnies in a hypnotic rhythm of melting, rolling, drying, shaping and wrapping before going to market. Sprinkled throughout this visual delight will be enthralling chocolate facts set to a rousing original score by Amanda Brown and Caitlin Yeo.

An innovative style of television which invites the viewer on an immersive journey, Slow TV first originated in Europe. SBS introduced local audiences to the genre in 2018 with The Ghan – Australia’s Greatest Train Journey. Despite some critics labelling it ‘the most boring thing on television’ and ‘a train to nowhere’, it was an SBS ratings hit with 1.75 million viewers* (Combined Metro + Regional).

The Slow Summer series (featuring two new Australian commissions – The Indian Pacific and The Kimberley Cruise) followed in January 2019 and it also captivated viewers with a combined reach of 3.58 million* people across SBS and SBS VICELAND.
 
SBS Director of Television and Online Content, Marshall Heald, said: “Slow TV is a welcome escape from the noise and drama of the world and this latest incarnation is no exception. The Chocolate Factory: Inside Cadbury Australia is an outstanding film, a spellbinding visual feast for the senses, the likes of which have never been seen before in Australia.

“Viewers have warmly embraced this genre beyond our wildest expectations. It offers us an innovative way to explore lesser-known parts of Australia’s history like no one else would. Sit back, relax and enjoy!”

 

 

 

Please login with linkedin to comment

cadbury's SBS

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]