SBS Launches Multilingual Australian Census Explorer

SBS Launches Multilingual Australian Census Explorer
By



    SBS has launched the Australian Census Explorer, a new tool designed to allow advertisers to explore and compare census data from 2021 all the way back to 2011.

    “SBS is proud to launch the SBS Australian Census Explorer, a powerful tool for anyone looking to get a clear picture of multicultural Australia in 2021-22,” said Adam Sadler, director of media sales for SBS. “For marketers and agencies SBS Media expects the website to have a broad application through the website’s ability to provide data visualisations of rapidly evolving demographics of Australia.

    “As highlighted by the ABS’ Census data released last week there were a number of fresh insights, relevant for advertisers, be it shifts in demographics with the number of millennials catching up to baby boomers, Punjabi becoming Australia’s fastest-growing language or deep diving the 167 First Nations languages that are spoken across this broad country. SBS and SBS Media is uniquely placed to serve both this growing multicultural population and the advertisers who are eager to speak to all Australians.”

    The SBS Australian Census Explorer can be used by businesses to compare and contrast local area population data from the last three censuses, allowing them to be accurately informed in the data trends occurring in their local communities.

    This includes data regarding the migrant population in Australia, which showed that at the time of the 2021 census, more than half of all Australians were first or second-generation migrants.

    The platform is also multilingual, and is available in Arabic, Greek, Italian, Korean, Simplified Chinese, Traditional Chinese, Spanish, and Vietnamese, presenting a powerful visual of who are as Australians today through fun and easy-to-use interactive elements.




    Please login with linkedin to comment

    2021 Census SBS

    Latest News

    Albo Responds To Meta: “Not the Australian way”
    • Media

    Albo Responds To Meta: “Not the Australian way”

    Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

    Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
    • Media
    • Technology

    Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

    The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

    FIVEAA Unveils Refreshed Brand Identity
    • Media

    FIVEAA Unveils Refreshed Brand Identity

    NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

    Fabulate Wins Big At AiMCO Awards
    • Marketing

    Fabulate Wins Big At AiMCO Awards

    Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

    Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
    • Media

    Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

    Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]