SBS Dishes Up More Diversity With SBS Food

SBS Dishes Up More Diversity With SBS Food
B&T Magazine
By B&T Magazine
SHARE
THIS



SBS has announced that its dedicated free-to-air food channel, Food Network, will become SBS Food from 17 November.

The channel is an evolution of SBS’s existing food offering and will offer a broader range of programming, with a focus on premium Australian distinctive content exploring the world through cooking, cuisine and culinary cultures.

SBS director of TV & online content Marshall Heald said: “SBS Food provides us with an opportunity to build on SBS’s 30-year history in food, and through a refined content strategy, secure a more diverse mix of shows that will give audiences more of what they love to indulge in on the channel.

“SBS Food will feature more famous Australian and global food personalities including some of SBS’s much-loved favourites including Adam Liaw, Poh Ling Yeow, Shane Delia, Peter Kuruvita, Luke Nguyen and for the first time Maeve O’Meara, alongside Anthony Bourdain, Nigella Lawson, Rick Stein, Jamie Oliver and Kylie Kwong.

“We’re also excited to continue to discover and nurture home-grown talent and develop new programs following the success we’ve had introducing fresh new local faces to Australian audiences over the last 12 months.

“SBS Food is less reality food and more real food and will continue our commitment to broadcasting multicultural food-related content, introducing and educating audiences about different cultures, going to the core of SBS’s unique purpose,” Heald added.

SBS Food will continue as a free, 24/7 channel, alongside SBS, SBS VICELAND and NITV.

As well as extending the sought-after SBS Food offering available on the SBS website, content from the channel will also be available on SBS On Demand.

SBS’s flagship food programs will continue to air on weeknights at 6pm and Wednesday evenings on SBS.

Keep in touch with SBS Food for the latest updates, via sbs.com.au/food, Facebook @SBSFood, Instagram @sbsfood and Twitter @ SBS_Food

Please login with linkedin to comment

SBS sbs food

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

Recommended

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]