Multi-asset trading and investing specialist Saxo Markets has appointed marketing communications agency Keep Left as its Australian public relations partner to nurture media relationships and drive thought leadership.
The global fintech, a wholly owned subsidiary of Copenhagen-based Saxo Bank, has tasked Keep Left with increasing brand profile and awareness through proactive and creative corporate storytelling. The online personalised platform connects Australians with investment and trading opportunities in both domestic and international markets.
From retail and institutional investors to financial advisers, institutions and brokers, Saxo Markets offers broad access to global capital markets across asset classes, where clients can trade more than 40,000 instruments in over 20 languages from one single margin account.
Saxo Markets Australia CEO, Adam Smith (pictured), said: “Our aim is to connect people to opportunities in the global financial markets and empower them to make more informed investment decisions. Saxo Markets’ unique combination of an agile fintech mindset with experience and track record in global capital markets and diverse product offerings puts us in a strong position to empower more traders and investors to define their financial future.
“While we have experienced strong growth since launching in Australia nine years ago, bringing Keep Left on board is a strategic move to enhance Saxo Market’s profile in Australia. A real drawcard for us was Keep Left’s Impact Score – this online platform, together with their data-led approach, married well with our own ethos and positioning,” added Smith.
Keep Left CEO Caroline Catterall said: “We have over ten years’ experience working with financial services and technology brands and Saxo Markets Australia is a perfect blend of the two. We are particularly excited about the wealth of data and strong insights Saxo has to offer and are looking forward to working with them as a strategic partner over the year ahead.”
The appointment adds to Keep Left’s financial services portfolio, which includes ME Bank, Experian’s Credit Services and an Australian mutual bank.
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