Portuguese winemaker Quinta De S. Sebastiao (Q.S.S) has partnered with global non-profit Save Wild Tigers to create the ‘Rare’ red wine label.
The ‘Rare’ wine is exclusive to Aldi and hit stores nationwide in Australia, last week.
A blend of three grape varieties, Touriga Nacional, Cabernet Sauvignon, and Syrah, the wine will be retailed in Aldi stores in aid of the conservation of tigers in the wild.
Based on current trends, and without a concerted conservation effort, tigers in the wild are likely to be extinct throughout SE Asia and Indo-China by 2034.
A percentage of profits from each bottle sold will be donated to Save Wild Tigers.
Save Wild Tigers, founder Simon Clinton, said: “The opportunity to work with this renowned Portuguese winemaker and create a ‘Rare’ blend of wine, is conceptually aligned with our cause and messaging strategy. And now our first global launch with Aldi Australia has given us a great opportunity to further spread our message to a wide Australian demographic.”
Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]
ACT Responsible celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns. “It is not an Award. There is no competition and there is no winner. The goal of this […]
On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]