Portuguese winemaker Quinta De S. Sebastiao (Q.S.S) has partnered with global non-profit Save Wild Tigers to create the ‘Rare’ red wine label.
The ‘Rare’ wine is exclusive to Aldi and hit stores nationwide in Australia, last week.
A blend of three grape varieties, Touriga Nacional, Cabernet Sauvignon, and Syrah, the wine will be retailed in Aldi stores in aid of the conservation of tigers in the wild.
Based on current trends, and without a concerted conservation effort, tigers in the wild are likely to be extinct throughout SE Asia and Indo-China by 2034.
A percentage of profits from each bottle sold will be donated to Save Wild Tigers.
Save Wild Tigers, founder Simon Clinton, said: “The opportunity to work with this renowned Portuguese winemaker and create a ‘Rare’ blend of wine, is conceptually aligned with our cause and messaging strategy. And now our first global launch with Aldi Australia has given us a great opportunity to further spread our message to a wide Australian demographic.”
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