Independent newspaper The Saturday Paper has belied doubters about its longevity, recording strong readership and sales growth since its launch almost 12 months ago.
The brainchild of publisher Morry Schwartz and editor Erik Jensen The Saturday Paper has established a readership of 99,000 in New South Wales, Victoria and Australian Capital Territory alone, not including their presence in Queensland and South Australia. (Roy Morgan, December 2014)
In its surveyed regions, The Saturday Paper has a readership 24 per cent bigger than the Weekend Australian Financial Review.
Within its first year, The Saturday Paper had established a readership, holding a 60 per cent subscription renewal rate. Sales are currently averaging 60,000 copies per week nationally. In 2015, The Saturday Paper will be expanding its reach and planning a launch in Tasmania.
The Saturday Paper’s AB demographic is 46 per cent (Roy Morgan, December 2014). Research conducted by MediaCom revealed that 55 per cent of The Saturday Paper’s audience holds a postgraduate degree. The Saturday Paper’s audience is highly engaged, with 54 per cent of the readers spending more than one hour every week reading the print edition. (MediaCom Survey October 2014)
“It’s been extraordinary to watch The Saturday Paper grow,” said editor Erik Jensen. “We have found the audience we knew was there, an audience of readers longing for seriousness and sophistication.”
The Saturday Paper has provided quality and industry-recognised content. In 2014, The Saturday Paper was nominated for two Walkley Awards: Erik Jensen for ‘all media headline journalism’ and Luke Williams for ‘feature writing short’.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]