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Reading: Serena Williams (And Baby Stand-in) Star In Emotion-charged Gatorade Ad
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B&T > Campaigns > Serena Williams (And Baby Stand-in) Star In Emotion-charged Gatorade Ad
Campaigns

Serena Williams (And Baby Stand-in) Star In Emotion-charged Gatorade Ad

Staff Writers
Published on: 22nd November 2017 at 9:05 AM
Staff Writers
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New mum and tennis, sporting legend, Serena Williams, is the star of an emotionally-charged new ad for sports drink maker, Gatorade.

Throughout the ad, Williams talks of her hopes and expectations for her new daughter, Olympia, who was born in early September.

Interestingly, the 100-second ad never shows any Garorade product and viewers only learn of the ad’s origins right at the end when the company’s logo appears.

US Industry site AdAge is also reporting that a baby stand-in had to be used during the commercial’s filming as baby Olympia was unwell on the day of the shoot.

“While Serena intended to have Olympia make her screen debut as part of this film, her daughter was under the weather and unable to be on set, but the sentiment remains the same,” a Gatorade spokeswoman told AdAge. Check out the moving spot for yourself here:

https://www.youtube.com/watch?v=6JvRVILczps

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TAGGED: Ad campaigns, Australian Tennis Open, Gatorade, serena williams
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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