Sapporo has unveiled one of the world’s smallest ramen-ya at Melbourne’s Rising festival, creating an intimate dining experience designed for just two people at a time.
Developed by independent creative agency Sunday Gravy for Sapporo, the tiny pop-up invites guests to step away from the distractions of modern life and reconnect over authentic ramen and cold Sapporo beer. With only two seats available per sitting, the experience encourages guests to slow down and be fully present in the moment.
The ramen-ya operated across the two weeks of the festival, with guests booking 30-minute sittings curated by Mr Miyagi, and beers poured to perfection by Sapporo’s Beer Sensei, Shimo-san.
Inspired by the Sapporo brand platform ‘So Pour a Sapporo’, the activation draws from Japanese dining culture, where food and beer are shared rituals designed to bring people together.
“At a time when everyone is distracted by notifications, screens, and the pace of modern life, we wanted to create something intentionally small and human,” said Amy Kearney, Sapporo marketing manager. “The world’s smallest ramen-ya is an antidote to that. It asks people to stop and genuinely connect over an authentic Japanese experience.”
Sunday Gravy led the concept, design, event setup and management, social, influencer, and PR strategy for the activation.
“The smaller the space, the harder it is to hide behind distraction,” said Sarah Raine, managing director at Sunday Gravy.
“This experience was designed to strip everything back and remind people how good it feels to share great food, cold beer, and uninterrupted conversation.”
Credits:
Amy Kearney – Sapporo Marketing Manager
Sunday Gravy
The Create Company
Mr Miyagi
