Marketing and consultancy company, SapientNitro, has created a global advertising campaign, ‘one life’, to support the launch of the new HTC One M9 smartphone.
The 30 second spots feature people living life to the full in a series of different situations – in art galleries, on the way to work, at parties and on the way to football – using their phones to take photos, play music and take selfies to amplify their experiences.
The fully integrated campaign will appear on terrestrial and satellite TV, online and cinema and will be supported by some wider print and digital activity.
Markus Breglec, vice president of marketing and sponsorships at HTC Europe, said: “This is a great team effort with a result we’re really proud of. It’s all about celebrating the evolution of our award-winning HTC One franchise while keeping the benefits for the consumer at the centre of everything that we do.”
Mark Hunter, executive creative director at SapientNitro London, added: “HTC totally gets that these days people use their phones to show off, have fun and look cool. We tried to represent that.”
Executive Creative Director: Mark Hunter
Art Director: Lee Williams
Copywriter: Edward Copeland
Agency Producer: Stephen Worley
Planner: Damian McKeown
Client Services Director: Matt Drury
Account Director: Adam Hosfal
Production Assistant: Carmela Vitale
Production Company: Colonel Blimp
Director: Truman & Cooper (Jonathan Cohen and Anthony Jorge)
Producer: Giles Skillicorn
Editing: Dan Sherwen (Final Cut)
Post-Production and Visual Effects: Smoke and Mirrors
Music: One More Music Company