Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
B&T Magazine
Edited by B&T Magazine



Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks

The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants.

Creative executions will also be rolled out across multiple channels, including in media, partnerships, digital and social, with Slingshot as the media partner.

“Over the last 10 years the milk category has evolved, much like our tastes and food interests. People are looking for a variety of alternatives and asking for them too,” said Sanitarium head of marketing, Jessica Manihera.

“At The Alternative Dairy Co. we’ve always done things a little differently – from the ingredients we use and our local manufacturing processes, to collaborating with expert baristas to perfect our product formulation.

“Our new campaign – Today’s Milk – is about celebrating the evolution of plant-based milk and encouraging Aussies to ask for The Alternative.”

Milk + Honey United founders, Steve Jackson and Andy DiLallo added, “Right from the beginning this partnership felt like it was meant to be, and not only because we have milk in our name.

“Like this progressive brand, we also both believe in doing things the alternative way. There’s nothing more invigorating than collaborating with another change agent and setting out together to prove what’s possible.

“The brand has a great purpose and ambition, and we look forward to helping the Alt Dairy team unlock its true potential.”

 

Credits:

  • Jessica Manihera, Head of Marketing – Australia & New Zealand, Sanitarium
  • Marketing Manager, Beverages – Australia & New Zealand, Sanitarium
  • Helen Reiher, Advertising, Media & Sponsorship Manager – Australia, Sanitarium
  • Kirk Jones, Brand Manager, The Alternative Dairy Co.
  • Rachel Gadd, Assistant Brand Manager, The Alternative Dairy Co.
  • Agency: Milk + Honey United
  • Media: Slingshot
  • Production Company: Heckler
  • Sound: Heckler Sound
  • Composer: Johnny Green



Please login with linkedin to comment

Alternative Dairy Company Milk & Honey United Sanitarium

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]