Samsung Uses Sharks To Launch Virtual Reality Headset

Samsung Uses Sharks To Launch Virtual Reality Headset
B&T Magazine
By B&T Magazine
SHARE
THIS



For the launch of its new Gear VR virtual reality headset, Samsung tasked ad agency Leo Burnett to create something exciting.

To demonstrate just some of the potential that this innovative new platform holds, Leo Burnett created a 360-degree film that lets users dive into underwater to swim with the great whites.

Working with surf director Taylor Steele of Rapid VR, Leo Burnett captured underwater footage of the great whites near Port Lincoln, South Australia – including an astounding 360-degree shot of the inside of a shark’s mouth, captured when it attempted to eat the camera rig.

The resulting footage was used to create ‘The Dive’, an immersive 360-degree film created specifically for the Samsung Gear VR – an eerily realistic underwater experience that lets you enter the sharks’ world.

Arno Lenior, chief marketing officer for Samsung Electronics Australia, said: “Beyond the technology itself, what really excites us about the Gear VR is that it’s enabling completely new kinds of experiences, and putting them directly in the hands of our customers. The potential for this platform is huge – and we wanted to create something that would bring some of that potential to life.”

To give online audiences a hint of just how immersive the footage can be, Leo Burnett established a Dive Shop for Samsung in Alice Springs, Central Australia – 1,200 km from the nearest ocean. With the help of director Chris Ireland, The Pool Collective, they invited locals to experience the shark dive using the Samsung Gear VR. Their reactions were filmed and edited into a short content piece to help demonstrate the power of this pioneering device.

For those wanting to experience the shark dive themselves, the experience will be available to view in Samsung Experience Stores in Melbourne and Sydney this week.

Andy DiLallo, chief creative officer Leo Burnett Sydney, said: “The Samsung Gear VR delivers a completely new way to experience immersive content using a Samsung Galaxy Note 4 – and the agency has pushed hard to create some absolutely awe-inspiring content to showcase it.”

“Working with new devices rewires how you think – and we relish the creative and technical challenges of these types of projects. Thinking about how content works when a story plays out all around you requires a different mindset.

“It’s not just about being first to do something – it’s about finding the magic and the hidden potential within an innovative technology that will make those new experiences feel truly remarkable.”

The virtual reality headset is powered by the Samsung Galaxy Note 4.

Please login with linkedin to comment

Quickflix Swithced on Media

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

Recommended

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.