Samsung Electronics Australia has unveiled a new marketing campaign designed to engage and educate Australian businesses about the versatility of its mobile product and solution portfolio offering.
The B2B campaign, titled ‘Your business, your rules’, has been developed by creative agency Iris Sydney, and will showcase Samsung’s approach to communicating how its mobile technology can help support the needs of today’s businesses.
Samsung’s mobile offering for business now operates across compatible Windows and Android tablets, multiple compatible smartphones, smartwatches, software and solutions, as well as compatible virtual reality and applications – all of which can be tailored to the specific needs of business customers.
The campaign includes bespoke content and real case studies targeted to key verticals, including hospitality, healthcare, transport and government. It will roll out via LinkedIn, Facebook, and YouTube, and be supported by a new website.
Mark Treadwell, client service director at Iris, said the new campaign is a first for Samsung in creating a bespoke local approach for B2B, and in doing so, has created a paradigm shift from bottom-line profit to customer experience.
“In the cluttered, grey world of B2B, the traditional and somewhat lethargic, off-the-shelf solutions approach is no longer cutting it with the way people run their businesses,” he said.
“One size no longer fits all.”
Samsung Australia’s vice president of business and enterprise mobility, Steven Sherry, said mobile products and solutions play a critical role for any competitive business operation today.
“For Samsung, it’s imperative that we are able to support our business clients with products and solutions that are tailored to solve specific business challenges whilst helping to provide the security they need, via our Knox platform,” he said.
“Businesses demand technology that can support productivity, mobility, and help solve specific business challenges they face each day. They want to make their own decisions and maintain control.
“The approach we are taking with this campaign acknowledges that not all staff are the same and that businesses need a diverse choice of mobile solutions.”
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]