Samsung Electronics Australia has announced one of its largest ever consumer giveaway campaign, Microcodes, to coincide with the sale of the Galaxy S20 range.
In a nation-wide treasure hunt, Microcodes is offering up hundreds of thousands of dollars’ worth of Galaxy S20 Ultra smartphones via codes cleverly embedded within Galaxy S20 advertisements. Codes are the word ‘phone’ spelt in a variety of ways and can be found in advertisements within Samsung Experience stores and kiosks, Facebook, Instagram, online banners, in cinema spots and selected out of home spots from today until codes last.
The trick? The codes are small, very small. Consumers will need the support of their smartphone camera zoom to find them highlighting the impressive 100x Space Zoom, a hero feature within the Galaxy S20 Ultra.
Proverbial bread crumbs aka clues will be left here and there on Samsung Australia social channels so consumers are invited to head to Facebook, Instagram and Twitter for the inside scoop on where winning codes are hiding. We have also enlisted the help of some of our closest friends including Demas Rusli of Instagram fame and YouTube stars Mr Muselk and Unlisted Leaf who will also be dropping hints to their audiences about the whereabouts of winning codes.
Unfortunately, not every code will win consumers a coveted Galaxy S20 Ultra. Once a code is discovered, it must first be entered into the Microcodes microsite for confirmation of a prize and be the first to enter that code to win: www.samsung.com/au/microcodes/.
“Microcodes is our most exciting consumer campaign and a first for Samsung Australia. The concept is clever, fun and speaks to one of our most standout camera features, the 100x Space Zoom. To date, Galaxy S20 Ultra has been reviewed by Australian journalists around the country with the highest of praise for its camera, performance and overall experience.
For such a coveted device, we expect the Microcodes campaign will be hugely popular and we wish all Australians the best of luck.” Said Garry McGregor, Vice President of IT and Mobile, Samsung Electronics Australia.
Microcodes will go live Thursday, 12th March at 7am. Happy hunting Australia.
CHE Proximity: creative, concept development, media buy and execution
Edelman Australia: earned communications
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]