Samsung Kicks Off First Campaign With Tim Cahill Via Leo Burnett

Samsung  Kicks Off First Campaign With Tim Cahill Via Leo Burnett

Samsung Electronics Australia has kicked-off its partnership with Tim Cahill with the launch of TIMVITE.

TIMVITE is an interactive digital campaign that encourages Aussies to invite their mates to watch this year’s biggest sporting events together.

The activity supports Samsung’s QLED TV category, which includes a range of 75” and 85” large screen TVs, because sports most historic moments deserve to be seen on big screens.

The TIMVITE is a video invitation from Tim Cahill that can be customised to personally invite friends and family members to reconnect.

The interactive online campaign utilises a Facebook Messenger chatbot that asks questions about who they’d like to be reunited with and then creates the socially sharable TIMVITE, along with a diary reminder.

Samsung Electronics Australia CMO Josh Grace said, “Momentous sporting occasions bring people together all over the world and there’s no better way to be immersed in the on-field action than on a Samsung QLED TV.

“TIMVITE gives sports fans a unique way to reconnect with new and old friends. Tim Cahill is an Australian sporting legend and receiving a personalised message from him is a sure way to get your mate’s attention and lock in the next catch up.”

Leo Burnett Sydney creative group head Nigel Clark said, “A lot of us are so busy being busy these days that we’re seeing less and less of our friends.

“The Timvite campaign is all about reuniting you with your friends so you can share the important things in life… like watching sport.”

To create your own TIMVITE, head to: http://bit.ly/Timvite




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