Grumpy Cat has proven a popular social media meme over the years and now Samsung has bought him to life in new work promoting its 2023 Neo QLED 8K TV.
The work of Bartle Bogle Hegarty Singapore, it follows the surly feline and his owner with that cat seemingly unimpressed by just about anything.
In recent years Samsung has reportedly lost ground in the TV market, with some pundits blaming an inconsistent global marketing message. Whether a cat can save that is anyone’s guess.
Sascha Kuntze, CCO at BBH Singapore, commented, “In the past, Samsung has had many animal guests in their ads from ostriches to spiders. But we never dared to put one of the most discerning animals in a story: an exotic short hair with very high standards.”
Check out the fun below: