Samsung Delays Release Of Its $2.7K Folding Phone Following Reports Of Screens Breaking

Samsung Delays Release Of Its $2.7K Folding Phone Following Reports Of Screens Breaking
SHARE
THIS



Samsung has delayed the public launch of its $US1,980 ($2,773)folding phone following reports that reviewers’ phones were breaking.

The highly anticipated phone – the Galaxy Fold – was set to be released on Friday in the US.

However, the company has now announced a new launch date in the “coming weeks”.

There is no confirmation when the phone will be released in Australia.

The delay is a major setback for Samsung, with many hoping it would bring about a new era of smartphone advances, which is an area that has been slowing down in recent years.

Unfortunately, the Galaxy Fold is not quite ready to reach the heights people hoped it would, with reviewers quickly finding issues with the phone, which is the size of an average smartphone when folded, and the size of a small tablet when opened.

Several reviewers reported the inside screens flickering and dying on their test phones in the first few days, while others mistakenly removed an outer layer of plastic intended to stay on and then reported scratches on the screen afterward.

Samsung said in a statement announcing the launch delay it also found an issue where “substances found inside the device affected the display performance”.

Other Galaxy Fold test phones appear to be working as intended and hold up to Samsung’s claim that the phone can be unfolded around 200,000 in its lifespan.

This is not the first time Samsung had experienced a botched new phone rollout.

In 2016, the company needed to recall its Galaxy Note 7 after users reported its batteries were catching fire.

Please login with linkedin to comment

Galaxy Fold Samsung

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]