Samsung Assembles Trailblazers Embodying The #DoWhatYouCant Philosophy In Campaign Via We Are Social

Samsung Assembles Trailblazers Embodying The #DoWhatYouCant Philosophy In Campaign Via We Are Social

Samsung is launching a digital campaign via We Are Social Australia to bring together four members of #TeamGalaxy: actor Millie Bobby Brown, musician and change-seeker Miquela, Grammy-nominated DJ and producer Steve Aoki, and professional gamer Ninja.

#TeamGalaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t.

The campaign launches on social media with an energetic music video style film showing the evolution of each of the stars’ careers, documenting how their success has transcended any one industry.

Millie Bobby Brown, who is the youngest-ever UNICEF Goodwill Ambassador said: “Samsung allows me to stay connected every day with my Galaxy S10. I want to encourage people to apply the technology that is readily at their fingertips to spread positivity with others and to encourage gestures of kindness.”

Steve Aoki, who travels the world on tour with his Galaxy S10, said: “Technology plays such a major role in every facet of my life, from music to fashion to philanthropy. I’m happy to be part of a team that believes that technology can help you do more than you ever thought you could.”

On the new partnership, Miquela said: “I am the product of technology myself, so I can relate to Samsung in a way that’s a LOT more literal than most people. Whether it’s sharing my thoughts on the issues I care about or just riffing on style, it’s all done through my Galaxy S10 – which I’ve named Samuel Phonington III.”

Ninja added: “The Galaxy smartphones are hands down the best for gaming, no contest. I’m super pumped to be part of Team Galaxy since I get to see first-hand how mobile gaming keeps getting better and better.”


Client: Samsung Electronics

Digital Marketing Group: David Moon, Minah Lee, Alice Park and Sooyeon Shim

Creative Agency: We Are Social Australia

Executive Creative Director: Phil Shearer

Creative Director: Pete Galmes

Editorial Director: Suz Tucker

Design Director: Phil Vincent

Managing Director: Suzie Shaw

Group Account Director: Kelly Spence

Senior Account Manager: Alex Campbell

Account Manager: Monika Lee

Executive Producer: Abby Hunt and Bill Doig

Producer: Felicia Asplet

Production Company: Serial

Director: BRTHR

Photography: Daniela Federici

Executive Producer: Sara Greco

Post production: The Editors

Sound mix: Otis Studios

Music Supervision: Anton at Trailer Media

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