Samsung Electronics Australia has today announced the renewal of its partnership with Legacy Esports, one of Australia’s fastest-growing esports teams. The agreement brings the partnership into its third year, with both brands stepping into the new decade with plans to further develop the Australian team and the local esports community.
The announcement builds on Samsung Australia and Legacy Esports’ work during the past two years to help grow and develop the team’s competitive and grass-roots community gaming programs. Together, both brands are now looking to raise the bar to the next level and strengthen Legacy Esports’ presence in the global esports scene.
Samsung will continue to equip Legacy Esports gaming teams with NVMe M.2 SSDs and curved gaming monitors, aiming to help bolstering player immersion and helping bring a new level of competitive gaming in 2020.
“As we enter a new decade, we’ll see esports continue to grow in Australia capturing the attention of more gamers and viewers, and our commitment to Legacy Esports is to continue supporting their growth and help them make the unachievable possible,” said Samsung Electronics Australia director of display and memory solutions Phil Gaut.
“Our renewed partnership with Legacy Esports is a step further in that direction, fueled by their unwavering passion for gaming and eagerness to represent Australia.”
Legacy Esports is kicking off 2020 with a bolstered team and an increased focus on competing internationally. As part of the revamp, the team has made two key new hires, including Jensen Goh as head League of Legends coach who comes from Singapore and brings international experience in markets such as Europe, as well as streamer & content expert, Kori “Vandie” Hallows, who will lead Legacy’s presence on streaming platforms and connect the Australian athletes with their global counterparts. Other significant changes include the games the team will participate in and its outlook to competitions both locally and internationally.
“We look forward to the future as we move into the third year of our partnership with Samsung and are excited about what we can continue to achieve together,” said Legacy Esports head of esports Tim Wendell.
“The support we have received from Samsung has been fundamental to the development of our athletes and we can’t wait to explore new ways to collaborate.”
Last year, as part of the partnership, and for the first time, Samsung embarked on a global gaming development experience by hosting Legacy Esports on a tour to the epicentre of gaming, Seoul, Korea. Legacy Esports met with the elite esports team, Gen.G, and gained insights about their training programs and had a workshop with the Korean athletes and coaching staff.
Samsung has also collaborated with Legacy over the past two years for PAX, Melbourne, showcasing the team’s talent on the arena stage and at the Samsung booth.
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]