Samsung Amps Up The Laughs To Promote New Payment Option Samsung Pay

Samsung Amps Up The Laughs To Promote New Payment Option Samsung Pay
SHARE
THIS



Samsung France is playing for laughs to promote its new phone payment solution, Samsung Pay.

Included on Galaxy smartphones, the service is simple, secure and efficient, and offers rewards for each transaction. Samsung Electronics France wanted to show users just how easy their payment method is and how it is one of the fastest in the Galaxy so they turned to creative agency Sid Lee Paris who created a series of three films showcasing its benefits.

Three stories, each bringing insight to life through humour and relatability: forgetting an anniversary, mixing up gifts, or not dressing up for a costume party. Sid Lee Paris creatively translated the ease and speed of Samsung Pay to the small screen, grounding the service in the daily lives of ordinary consumers and showing that whatever the direness of the situation.

“Samsung is first and foremost a product company, but we also have a lot of wonderful services that we want to shine the spotlight on. Sid Lee perfectly encapsulated Samsung Pay’s benefits and created 3 little films that engage consumers in what is a very active season for us.” said LaurentMoquet, IM-B2B Marketing Director in France.

The film was specifically crafted to include short fast-paced edits that perfectly convey the service’s key benefit, its speed, and blend with the media mix for the campaign which will be deployed on paid digital media as well as Samsung’s digital ecosystem.

Please login with linkedin to comment

Ad campaigns Samsung

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]