Samba TV Taps Former Network 10 Manager Yasmin Sanders As Australian Managing Director

Young Man Lying On Sofa Using Remote Control In Front Of Television
SHARE
THIS



Smart TV outfit Samba TV has announced  the hiring of Yasmin Sanders [pictured below] as managing director in Australia. In this new Sydney-based role, Sanders will oversee Samba TV’s strategy and execution in the Australian market.

“We’re excited to enter Australia’s advanced TV market and believe there’s incredible potential to accelerate the innovation with more data and an improved viewing experience,” said Samba TV co-founder and CEO Ashwin Navin.

“We have confidence in having an accomplished visionary like Yasmin who is trusted by media buyers and sellers alike to drive the business forward.”

Today, Samba TV’s viewership data is leveraged across tens of millions of Smart TVs globally, utilising its proprietary and privacy-compliant Automatic Content Recognition (ACR) technology to gather TV viewership data from a fully opted in and diverse consumer base. The company’s real-time insights into household program viewership and TV spot exposure prove instrumental to marketers trying to reach an increasingly fragmented consumer base.

“Samba TV’s unique ability to connect linear TV to over-the-top audiences provides an exciting opportunity for Australia’s platforms, advertisers, broadcasters, publishers, and measurement firms,” said Sanders.

The company’s cross-screen insights enable these marketers to boost their capabilities in planning, targeting, and measurement for their businesses and clients.”

Sanders will be tasked with leveraging her deep media and ad tech industry expertise to build and scale Samba TV’s Australian business. She will collaborate and onboard strategic partners who want to achieve end-to-end cross-channel campaign management. These partners will license and integrate Samba TV’s dataset into their tech stack to directly power insights and optimise media, measurement, and attribution for their business and clients.

Sanders brings nearly 20 years of experience in the advertising technology and media industry. She joins Samba TV from her consultancy business developed to help media and advertising technology clients to diversify and grow their revenue by building innovative market-first solutions. Previously, Sanders held senior roles at companies like Verizon Media and ViacomCBS-owned Network 10.

Sanders was one of the first thought leaders for programmatic TV in Australia and was named one of the top 50 game-changing women at Verizon Media worldwide and won Technology Leader for Women Leading Change Across JAPAC from Campaign Asia.

 

Please login with linkedin to comment

Yasmin Sanders

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]