Samantha Armytage To Leave Sunrise

Samantha Armytage To Leave Sunrise
SHARE
THIS



Armytage, co-host of Seven’s morning show Sunrise, has announced her intention to depart the role, which she has held since 2013.

According to a press release from Seven, the decision comes with the network’s “full support”, with new projects announced at a later stage.

Armytage said, “the time has come for the sun to set on my time at Sunrise. I have always been brave and fearless in my career and this decision is no different.”

“I want to take a break and find some peace and calm. I go out of this job at a time of my own choosing and on top of the ratings, which not many people on television can say they do.”

“I cannot thank you all enough for having me in your lounge rooms all these years.”

Her co-host David Koch said, “ever since Sam joined Sunrise eight years ago, she has been the rock of the program and always led from the front.

“Sam’s humour, work ethic and team first values have been an inspiration to us all. But now it’s time for Sam to put herself and Rich first and we couldn’t be happier for, or more supportive of, them both.”

On New Years Eve 2020, Armytage married Richard Lavender, a retired farmer.

According to an interview in The Daily Telegraph’s Stellar magazine published in late February, leaving the show was already on the cards for Armytage.

“I don’t think any of us want to do the same thing forever. There’s a lot about television that’s all about you and that’s an awful way to live your life. TV isn’t a place that’s necessarily very healthy…it’s full of sociopaths and narcissists – it can be a dangerous environment, let me tell you,” she told the publication, who she also writes a column for.

She also said that because she was previously unmarried, she felt there was a greater expectation on her to fill her time with work.

“[Sometimes I’d think] ‘Well, actually, I’d get something else going on if you didn’t make me do this.’”

In a press statement about Armytage’s departure, Seven West Media Managing Director and Chief Executive Officer James Warburton said, “Sam has been an important part of the Seven team for almost two decades, including eight fantastic years as co-host of Australia’s #1 breakfast show.”

“We will be sad to see her leave Sunrise, but completely understand and support her decision to step back for a while and focus on her family.”

Armytage announced in February that she would be hosting a new weekly podcast for Stellar called ‘Something To Talk About with Samantha Armytage’.

In the same interview with the publication, she said that she felt her creative side was under-utilised, and that media had become saturated with outrage.

“We’re getting to the point in the media where you can’t say a lot…everyone is so woke and no-one is saying what they actually think because they’re frightened. If you say what the average Australian is thinking on air, you get hammered for it by the vocal minority.”

On Monday morning’s show, where she announced her departure, she reflected that, “as many of you know, the last six months of my personal life have been very bitter-sweet, some bits have been very happy, and some bits have been very, very sad.”

Last year, Armytage lost her mother, and her father suffered a stroke.

Seven has said that they will be announcing forthcoming projects with Armytage for late 2021 and 2022.

 

Please login with linkedin to comment

Latest News

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer
  • Campaigns

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer

You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

SMI Data: Ad Spends Up 2.7% In October
  • Media

SMI Data: Ad Spends Up 2.7% In October

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
  • Opinion

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Opinion

by B&T Magazine

B&T Magazine
New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

iD Collective Snags Goodman Fielder
  • Marketing

iD Collective Snags Goodman Fielder

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

Optus Unveils Charitable Donate Your Device Program
  • Campaigns
  • Technology

Optus Unveils Charitable Donate Your Device Program

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely to Acquire Marketing Orchestration Platform Welcome
  • Campaigns
  • Technology

Optimizely to Acquire Marketing Orchestration Platform Welcome

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith
  • Marketing

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio
  • Media

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]