“Australia Day isn’t just what goes on the BBQ, it’s what goes under it” according to Sam Kekovich, who has partnered with Inspirations Paint stores to celebrate Australia Day.

Kekovich is encouraging Aussies to “drop the olive oil, and pick up some decking oil” this month to get their deck ready for the big day.

Kekovich will feature in regional TV and metro radio ads throughout Australia as part of the campaign, which also has a National digital and social media presence, to encourage Aussies to give their deck a fresh coat.

Inspirations Paint head of marketing, Joel Goodsir said “Sam Kekovich is as iconic as the Aussie deck, so it made perfect sense for us to bring him back to Australian screens and airwaves to celebrate deck season with us this year”.

Goodsir added, “The TV ad is Kekovich as you know and love him, and for those who just can’t get enough, he will also feature in a series of short rants that will be shared with Inspirations Paint Facebook and Instagram users in the lead up to Australia Day”.