Sunrise co-host Samantha Armytage has served Daily Mail Australia with a legal document that threatens to sue them for defamation over an article they published recently on the topic of her underwear choice.
The article, originally titled, ‘Sunrise host Sam Armytage dares to bare with granny panties showing a visible line as she steps out in Sydney’, has been the subject of much controversy and criticism, with a number of publications and even rival Lisa Wilkinson standing up in support of Armytage. The article remains in Google as the original headline despite a change in title on page.
— Lisa Wilkinson (@Lisa_Wilkinson) December 12, 2016
The article currently has a new headline and an apology at the bottom, which reads:
“An earlier version of this story contained critical statements regarding Samantha Armytage’s appearance. While the story has since been amended, we apologise for any distress caused to Ms Armytage or readers more generally.”
But Armytage is going after Daily Mail hard, and has demanded, per a Daily Telegraph exclusive, that the article be taken down completely and not republished in any form, as well as a joint apology from both Daily Mail and author of the article, Max Margan.
The Daily Tele reports that only if her requests are met by 5pm today, her threat to sue will be mitigated.
A mammoth three-page letter delivered to Daily Mail by Channel Seven’s legal counsel, Addisons, reads:
“Ms Armytage is at a loss to understand the reasons why Daily Mail Australia has chosen to publish this article, which represents a gross invasion of her privacy.
“Ms Armytage accepts that she is a public figure and it follow that she is subjected to a great deal of media attention, including by way of rumour and innuendo, such as the misinformation as to whom she is “dating” which is also referred to in the article.
“[But Armytage] retains a reasonable expectation that intimate, private information which is not known by and is of no interest to any other person would not be the subject of media exposure and comment.”
The letter insists the Daily Mail had an “unhealthy interest in not only the reporting (of our client) but now seems determined to humiliate and shame her in the most base and personal way.”
It continued, “The publication of the article constitutes an indefensible breach of privacy which a court is likely to recognise and in relation to which it would order compensation be paid to Armytage for the hurt, distress and humiliation which the publication has caused.”
Please login with linkedin to commentAdvertising Standards Bureau
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]