Salvos Say Give Pre-Loved Gifts This Christmas In New Campaign Via The General Store
Each year, over 20 million unwanted Christmas gifts are given, with tonnes of these ending up in landfill. But still, there exists a stigma around giving second hand gifts.
Salvos Stores, Australia’s largest second hand charity retailer, are tackling this problem by asking people to make the “Preloved Promise” – an online declaration that they would like to receive second hand Christmas gifts this year.
Salvos Stores GM customer and strategy, Edwina Morgan said: “2021 has been a tough year financially for many people. Letting your loved ones know you’re open to receiving second-hand gifts takes some of the financial stress out of the Christmas season and has the added benefits of helping the environment and vulnerable Aussies through the work of The Salvation Army”.
The campaign has launched nationally across OOH, BVOD, Spotify, Digital, in-store and social – with uptake of the Preloved Promise being kicked off by key influencers in the sustainable fashion space.
Maddie Livesey, partner at The General Store said: “Last year we launched a new brand platform for Salvos Stores. This year, we’re using that platform to remove the stigma of giving and receiving pre-loved gifts. In the spirit of recycling, we refreshed parts of last year’s campaign, using ‘Salvos Santa’ to get the message out there.”
The campaign encourages people to make the Preloved Promise via stickers on stories or by sharing the assets on the Preloved Promise website. Businesses can also take part through LinkedIn and by opting to replace Secret Santa with second hand ‘Salvo’s Santa’ activities.
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