Frucor Beverages commissioned Sydney brand design agency, Saltmine Design Group, to create a visual identity for its new V Iced Coffee product.
V Energy Drink is synonymous with big brand Energy drinks, and after previously dabbling in the Iced Coffee market, realised an opportunity to offer consumers a great tasting iced coffee that gives that REAL coffee pick-me-up, not just another coffee flavoured milk.
The challenge for Saltmine was to effectively communicate the product proposition to consumers, through the packaging, so that there was no confusion that V Iced Coffee is an authentic iced coffee beverage. Initial research showed some barriers to trial because of the thought of V Energy and Iced Coffee clashing – it is in fact an authentic tasting, milky iced coffee, just with the energy credentials coming from caffeine and guarana, the key energy ingredients of ‘V’.
To combat confusion, Saltmine explored different hierarchy options of V’s iconic green logo with traditional milky coffee cues and exploding coffee beans.
On the back of pack, Saltmine captured V’s imaginative and playful nature by creating coffee bean characters, to explain the proposition to consumers.
Craig Harkness, V Energy Marketing Manager said, “Once again Saltmine have provided us with a winning pack design and we are proud to continue our relationship with them in 2014 and beyond”.
V Iced Coffee will be available exclusively in 7-Eleven from July, with a nationwide rollout planned for September.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]