Saltmine Design Gives Activia Yoghurt A Makeover

Saltmine Design Gives Activia Yoghurt A Makeover

Saltmine Design Group has won two new packaging projects for Dairy Company, Danone.

Saltmine was briefed to re-invigorate the Activia core range and then following on from this, to create the new packaging for the launch the brand into the large tub segment of the market.

Activia is well known for its probiotic goodness and low fat offering but Danone wanted to increase the taste appeal of the Activia range by bringing the ingredients to life on pack and making them look more appetising for the consumer. Saltmine increased flavour cues by bringing the creamy yoghurt and plump, juicy fruit to the forefront. While doing this they also introduced the new, simplified, global Activia logo to the Australian packs.

Activia_CORE_4pk_View_Berries

Following on from the core range refresh, Activia saw an opportunity to enter the large tub market to capture family sharing occasions by providing better value for money for the whole family. Activia consistently scores well in blind taste tests and it was critical for Saltmine to bring the great taste to life on pack.

The new design features the simplified Activia logo held within the central device on pack and accompanied by a “bursting with probiotic goodness” claim. The movement coming from the fruit gives the idea that it’s an explosion of taste. The yoghurt and fruit splat interspersed together reinforce the natural goodness and the freshness of the product. This bold modern treatment is unique for the category. The sub-range name uses a bold font in a ribbon device to create maximum impact on shelf. It also has a smooth flowing quality to it. Variant colour is integrated with the flavour name banner and the other product claims in the top corner.The new Large Tubs are clear plastic to highlight the product itself.

Danone_Greek_Ultimate_TUB_Skinny_Belly_Berry_900g

Danone said: “Not only have Saltmine reinvigorated the core range by bringing the taste to life, they’ve taken the brand to another level with the taste explosion on pack of the new Large Tubs. We look forward to seeing the product in market as it launches this month.”




Please login with linkedin to comment

Anastasia Barlas APN Outdoor New Zealand GE Tim Martin

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]