B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Salmat Updates SwiftPlan Tool To Make Media Planning Easier
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Salmat Updates SwiftPlan Tool To Make Media Planning Easier
Marketing

Salmat Updates SwiftPlan Tool To Make Media Planning Easier

Staff Writers
Published on: 14th November 2016 at 10:48 AM
Staff Writers
Share
3 Min Read
SHARE

Two years ago, marketing services company Salmat launched a data rich letterbox media planning tool which provided media agencies geo-targeted marketing solutions at the click of a button. Now SwiftPlan has been updated, with a new iteration SwiftPlan 2, find out how this can revolutionise your letterbox campaigns.

Salmat’s SwiftPlan 2 makes campaign planning easier and letterbox campaigns more effective. Campaign planners can get instant access online to the most comprehensive range of third party data sets available.

Salmat’s SwiftPlan 2 draws on more than 50 different targeting capabilities to enable campaign planners to better target letterbox campaigns. Data includes geo-targeting and standard demographic filters like age and gender, average household income, whether there are children or no children in a household, and typical expenditure across product categories.

Planners can overlay their own custom locations and find their target audience in minutes. They can even choose from a range of print options, get a quote and book immediately. For example, a retailer can add all their stores to the tool and build a campaign catchment around the stores to reach their target customers.

Salmat retail business consultant, Dan Salter said, “We built the original SwiftPlan to make planning letterbox media campaigns easier and more effective for our agency partners. We’ve had great feedback from our 2,000+ users and all of the enhancements we’ve made have been introduced based on this feedback.

“Topping the list of requests was functionality to enable agencies to plan, price and order a campaign start to finish in minutes. Also up there were requests for more print production options and the ability to augment our data sets with customer points of interest.”

Check out the list of new features in SwiftPlan 2:

  • More self-service functions enabling campaign planners to plan, build and order a letterbox campaign from start to finish in just minutes
  • Entire letterbox campaign is built in SwiftPlan in real time eliminates back and forth of email
  • Ability to custom build own catchment areas
  • Ability to upload own points of interest such as stores and outlets
  • 70 per cent more data sets – including audience and household data sets – to enable even better targeting
  • 10 new print production formats including A4, A5, A6, DL with multiple fold options and paper stocks
  • Improved interface with more visual overlays making planning simpler
  • Introduction of Federal/State/Local electorate boundaries and postcode boundaries
  • Ability to share quotes and information across the agency is significantly improved
  • More sophisticated indexing against campaign requirements to deliver better targeting
  • “Get a quote” now includes print and distribution broken down by state

SwiftPlan 2 is available today! Agencies already using SwiftPlan will be able to access SwiftPlan 2 with their existing log-in. Click here for more information.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Amaysim, Collaboration
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?