CoVentured, a new platform designed to connect start-ups with corporates to drive innovation in Australia, has launched today with the support of marketing services business Salmat as one of the founding members.
CoVentured has been developed for enterprises to benefit from start-ups’ culture of agility and innovation, and for start-ups to access the skills, scalability and experience of large companies with the common objective to foster innovation.
As a founding member, Salmat has been working with Slingshot to help establish CoVentured. The marketing specialist will commit time and resources to help members, with CEO Craig Dower and CTO Dave Glover offering guidance to start-ups in their initial phases of setup and growth.
“We believe corporates can learn a lot from working with such innovators. Technology played a major part in our transformation, and we recognise the positive impact start-ups can have on business, industry, the economy and society,” Dower said.
“But we also know that start-ups need the support of big businesses to thrive.
“As we continue to transform our business, we are keen to support start-ups and ensure innovation remains at the core of our business, and initiatives like CoVentured are a great way to achieve that.”
Slingshot CEO Karen Lawson said: “CoVentured will aim to bring together the best of both worlds – the agility and fresh thinking of start-ups with the skill, scalability and experience of Australia’s biggest brands.
“Harnessing disruption via a crowdsourced model will help the Australian market become more competitive, as it allows businesses to explore opportunities they would never have evolved internally.
“We’re proud to launch CoVentured – a new, world-leading approach to external corporate innovation. It will not only help business leaders justify R&D costs, but shift their view of it from a cost to an investment.”
CoVentured is available as of today. Companies and start-ups can join for free at www.coventured.com.
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]