Salmat Helps Launch New Platform That Connects Start-ups With Corporates

Salmat Helps Launch New Platform That Connects Start-ups With Corporates

CoVentured, a new platform designed to connect start-ups with corporates to drive innovation in Australia, has launched today with the support of marketing services business Salmat as one of the founding members.

CoVentured has been developed for enterprises to benefit from start-ups’ culture of agility and innovation, and for start-ups to access the skills, scalability and experience of large companies with the common objective to foster innovation.

As a founding member, Salmat has been working with Slingshot to help establish CoVentured. The marketing specialist will commit time and resources to help members, with CEO Craig Dower and CTO Dave Glover offering guidance to start-ups in their initial phases of setup and growth.

“We believe corporates can learn a lot from working with such innovators. Technology played a major part in our transformation, and we recognise the positive impact start-ups can have on business, industry, the economy and society,” Dower said.

“But we also know that start-ups need the support of big businesses to thrive.

“As we continue to transform our business, we are keen to support start-ups and ensure innovation remains at the core of our business, and initiatives like CoVentured are a great way to achieve that.”

Slingshot CEO Karen Lawson said: “CoVentured will aim to bring together the best of both worlds – the agility and fresh thinking of start-ups with the skill, scalability and experience of Australia’s biggest brands.

“Harnessing disruption via a crowdsourced model will help the Australian market become more competitive, as it allows businesses to explore opportunities they would never have evolved internally.

“We’re proud to launch CoVentured – a new, world-leading approach to external corporate innovation. It will not only help business leaders justify R&D costs, but shift their view of it from a cost to an investment.”

CoVentured is available as of today. Companies and start-ups can join for free at

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