Home » Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

3 December, 2020

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually.

Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds.

The changes mean Salesforce customers can securely deploy Salesforce apps and services from anywhere while using the scale and agility of the public cloud.

Bringing Salesforce data onto the public cloud marks a complete re-architecture of Salesforce.

“Every company right now is facing an imperative — to go digital, fast,” said Bret Taylor, President and COO, Salesforce. “Salesforce Hyperforce is a quantum leap forward in how Salesforce can accelerate our global customers’ digital transformations and empower them to grow, fast and at scale, on our trusted platform.”

Hyperforce delivers:

Performance at B2B and B2C scale. With the elasticity of public cloud, customers can more easily access compute capacity as required to be more flexible and efficient. Hyperforce allows resources to be deployed in the public cloud quickly and easily — reducing implementation time from months to just weeks or even days.
Built-in Trust. Hyperforce’s security architecture limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, comes standard, ensuring the privacy and the security of data.
Local Data Storage. Through Hyperforce, customers around the world can choose to store data in a particular location to support compliance with regulations specific to their company, industry and region.
Backwards Compatibility. Every Salesforce app, customization and integration, regardless of Cloud, will run on Hyperforce.

Also part of Dreamforce was news of Einstein Automate – an end-to-end workflow automation solution that empowers people and businesses to be more productive.

Einstein Automate aims to help teams implement automation quickly using low-code workflow development tools.

“In today’s climate, every organization faces a digital imperative to automate complex processes and free up employee time to focus on customer success,” said Sarah Franklin, EVP & GM of Platform, Trailhead and AppExchange at Salesforce. “With Einstein Automate, everyone can change the speed of work and be more productive through intelligent workflow automation.”

“With the world rapidly changing around us, we know that our clients need answers to their most pressing mortgage-related questions quickly,” said Sherry Graziano, Senior Vice President and Head of Mortgage Omni Experience at Truist. “We looked to Salesforce as a key part of our strategy to meet our clients wherever they are – whether that’s digitally through an automated, AI-infused chatbot that provides much-needed answers 24/7, or safely in-person at one of our branches through a process managed by a digital workflow.”

“Our ultimate goal is to expedite the digital transformation of our customers so they can better manage energy efficiency and aid the global energy transition to carbon neutrality,” said Marc Lallemand, CIO, at Engie Belgium. “Using Salesforce’s pre-built resources and libraries of best practices, we’ve dramatically cut down the time needed to go digital, which allows for better customer experiences as we can easily automate tasks using industry-specific workflows.”

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