After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually.
Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds.
The changes mean Salesforce customers can securely deploy Salesforce apps and services from anywhere while using the scale and agility of the public cloud.
Bringing Salesforce data onto the public cloud marks a complete re-architecture of Salesforce.
“Every company right now is facing an imperative — to go digital, fast,” said Bret Taylor, President and COO, Salesforce. “Salesforce Hyperforce is a quantum leap forward in how Salesforce can accelerate our global customers’ digital transformations and empower them to grow, fast and at scale, on our trusted platform.”
- Performance at B2B and B2C scale. With the elasticity of public cloud, customers can more easily access compute capacity as required to be more flexible and efficient. Hyperforce allows resources to be deployed in the public cloud quickly and easily — reducing implementation time from months to just weeks or even days.
- Built-in Trust. Hyperforce’s security architecture limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, comes standard, ensuring the privacy and the security of data.
- Local Data Storage. Through Hyperforce, customers around the world can choose to store data in a particular location to support compliance with regulations specific to their company, industry and region.
- Backwards Compatibility. Every Salesforce app, customization and integration, regardless of Cloud, will run on Hyperforce.
Also part of Dreamforce was news of Einstein Automate – an end-to-end workflow automation solution that empowers people and businesses to be more productive.
Einstein Automate aims to help teams implement automation quickly using low-code workflow development tools.
“In today’s climate, every organization faces a digital imperative to automate complex processes and free up employee time to focus on customer success,” said Sarah Franklin, EVP & GM of Platform, Trailhead and AppExchange at Salesforce. “With Einstein Automate, everyone can change the speed of work and be more productive through intelligent workflow automation.”
“With the world rapidly changing around us, we know that our clients need answers to their most pressing mortgage-related questions quickly,” said Sherry Graziano, Senior Vice President and Head of Mortgage Omni Experience at Truist. “We looked to Salesforce as a key part of our strategy to meet our clients wherever they are – whether that’s digitally through an automated, AI-infused chatbot that provides much-needed answers 24/7, or safely in-person at one of our branches through a process managed by a digital workflow.”
“Our ultimate goal is to expedite the digital transformation of our customers so they can better manage energy efficiency and aid the global energy transition to carbon neutrality,” said Marc Lallemand, CIO, at Engie Belgium. “Using Salesforce’s pre-built resources and libraries of best practices, we’ve dramatically cut down the time needed to go digital, which allows for better customer experiences as we can easily automate tasks using industry-specific workflows.”
Please login with linkedin to commentSalesforce
A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire. With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. Kough has delivered work across a diverse range of brands such […]
This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back. To celebrate such a […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]