The new economy will give rise to a host of new marketing roles, with social media jobs among the most in-demand.
That’s according to the World Economic Forum, which has released its Jobs of Tomorrow: Mapping Opportunity in the New Economy report.
The study identifies seven key professional clusters emerging within the new economy including Sales, Marketing and Content, which is one of the fastest-growing sectors.
The number of Sales, Marketing and Content jobs per 10,000 opportunities is set to increase from 87 in 2020 to 125 in 2022 – marking a 43.7% increase.
The emerging professions of the future are expected to create 6.1 million new opportunities between 2020 and 2022, with 17 per cent of these jobs expected to be in Sales, Marketing and Content.
“Emerging professions also reflect the continuing importance of human interaction in the new economy, giving rise to greater demand for care economy jobs; roles in marketing, sales and content production; as well as roles at the forefront of people and culture,” states the report.
In terms of specific job roles, social media assistant is the number one emerging job title, followed by growth hacker, customer success specialist and social media coordinator.
The World Economic Forum also identifies the necessary skills for the new economy.
For Sales, Marketing and Content professionals, a combination of tech baseline skills such as social media and soft skills like leadership are expected to be favoured.
Digital marketing, business management, digital literacy and advertising are all also tipped to be critical skills.
The report also highlights the distinctive learning trajectories required to attain these desired skills.
Digital marketing, SEO, content marketing strategy, viral marketing and the science of well-being are the five key learning trajectories for Marketing, Sales and Content professionals.
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