Behavioural marketing solutions company SaleCycle has solidified its presence in the Australian market, announcing the appointment of Chris Brinkworth as chief revenue officer of the Asia-Pacific region.

Based in Sydney, Brinkworth will be responsible for leading the SaleCycle business through its next phase of expansion though the wider APAC region.

This will include the strategic growth and development of end-to-end service teams to support acquisition focused enterprise businesses that are struggling to convert online traffic.

Brinkworth has more than 15 years’ experience in the industry having been involved in the foundations of the attribution, data and tag-management space.

He joins SaleCycle from Ensighten, where he managed the realignment of the APAC business following its acquisition of TagMan. Previously he was responsible for the successful launch and growth of the TagMan business in the USA.

Founder and CEO of SaleCycle, Dominic Edmunds said, “Chris is an experienced marketer, enterprise technology consultant and is a respected industry business leader on three continents. He could not be more suited for navigating this new growth stage across this important market for our organisation.”

“Australia is going through a painfully expensive learning curve on how to convert their Facebook and Google investments,” Brinkworth said. “Leading this dedicated team to design, deploy and optimise personalised overlays and email messages to trigger at the exact moment of exit intent, will be a great way for me to help the local industry.”

SaleCycle has flagged its intention to make additional hires in both Sydney and Hong Kong over the coming months to bolster its existing sizeable Singapore based technology, design and campaign management team.

With more than 98 per cent of traffic leaving websites without converting, SaleCycle provides a personalised safety net for marketers. Its technology is designed to engage website visitors, prevent abandonment from carts and sign-up forms, and reconnect companies with visitors who do exit. SaleCycle provides its online abandonment solutions to over 60 enterprise companies across APAC including Australian based HP, Sunglass Hut, Lorna Jane and Chemist Warehouse.  Internationally it works with brands including Ralph Lauren, IKEA and Virgin Atlantic.