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Reading: Saddle Up & Fasten Your Seatbelts For The New Yellowstone x RAM Pickup Truck
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B&T > Marketing > Saddle Up & Fasten Your Seatbelts For The New Yellowstone x RAM Pickup Truck
Marketing

Saddle Up & Fasten Your Seatbelts For The New Yellowstone x RAM Pickup Truck

Staff Writers
Published on: 1st November 2024 at 10:08 AM
Edited by Staff Writers
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RAM Trucks Australia and Paramount Consumer Products & Experiences have announced an exciting new partnership that brings the world of Yellowstone to life, with the reveal of a RAM heavy-duty pickup truck inspired by the series.

RAM Trucks have prominently featured on the Yellowstone series since its inception, and anyone who watches the drama knows how key they are to the look and feel of the series and its characters.

“The highly anticipated return of the fifth season of Yellowstone this November has presented the perfect moment to release this iconic partnership bringing together the ultimate combination of ruggedness and grit for Australian fans to experience a piece of the show,” said Christie Scandura, director of licensing and retail, Australia & New Zealand, Paramount Consumer Products.

This RAM 2500 Yellowstone Edition is the perfect solution for customers wanting a pickup truck with a difference. Based on the highly competent 2500 Heavy Duty model, along with the already impressive model features and capability, the Yellowstone Edition will be instantly recognisable by the following elements.

  • Exclusive official Yellowstone graphics on the rear of the cargo tub.
  • Yellowstone Edition badges on front doors.
  • Yellowstone Edition badge above the rear cabin sliding window.
  • Black badging, mirror casings, and front grille.
  • Black 18-in alloy wheels.

“RAM Trucks have featured heavily throughout each of its five full seasons, so we’re delighted to launch an officially-licensed 2500 Yellowstone Edition in Australia,” said RAM Trucks Australia general manager, Jeff Barber.

Joining Australia’s largest stable of full-size pickup trucks, the RAM 2500 Yellowstone Edition is now open for orders. Secure yours today through your local RAM dealership.

Yellowstone is currently scheduled to premiere Monday, November 11, only on Stan (same day as the US).

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TAGGED: Paramount, RAM, Yellowstone
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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