Saatchi & Saatchi Unveils First Work For NRMA

Saatchi & Saatchi Unveils First Work For NRMA
SHARE
THIS



NRMA has launched an integrated campaign to promote the value and savings available through its new Member Benefits Program, NRMA Blue.

The campaign, via Saatchi & Saatchi, first aired on commercial television last Sunday, brings to life the NRMA’s strategic focus to keep people moving and broaden its offer to members beyond traditional roadside assistance and motoring.

NRMA conducted extensive research to understand what mattered most to members and customers and designed Blue to deliver a range of exclusive benefits and savings on these areas which included fuel, insurance, entertainment, travel and leisure experiences.

The campaign spans across broadcast, social media, radio, digital and OOH advertising. It is the first piece of work released since the agency’s appointment by NRMA in August this year.

NRMA group general manager marketing, Martin Whelan, said the campaign’s theme tied in well with NRMA’s strategic approach to keep people moving and broaden its value offering beyond the organisation’s more traditional services.

“NRMA Blue is about opening up the value of our membership to more people in ways that adds value every day. This campaign drives home our key theme of finding new ways to belong to the NRMA,” Whelan said.

“The campaign creative focuses on the multitude of journeys we take in our lives. NRMA Blue is designed to help you get the most out of these journeys and we believe this campaign does a great job of telling our story.” 

Saatchi & Saatchi chief creative officer, Mike Spirkovski, added: “New NRMA Blue now goes beyond the legendary roadside assistance to offer its members more benefits to enjoy every day. We wanted to showcase the beautiful country we live in and inspire Australians to get out there and explore the less expected places they wouldn’t normally consider.”

Please login with linkedin to comment

Ad campaigns NRMA Saatchi & Saatchi

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]