B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Saatchi & Saatchi Sydney Wins Autotrader’s Creative
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Saatchi & Saatchi Sydney Wins Autotrader’s Creative
Advertising

Saatchi & Saatchi Sydney Wins Autotrader’s Creative

Staff Writers
Published on: 1st August 2018 at 10:33 AM
Staff Writers
Share
1 Min Read
SHARE

Digital car trading platform Autotrader has announced the appointment of Saatchi & Saatchi Sydney as its creative agency following a competitive pitch.

The new business win sees the agency take on creative duties for Autotrader as the brand looks to disrupt the car trading market.

Autotrader’s head of marketing, Glen Knowles, said: “The aim of our marketing is to inspire everyone to challenge the established and traditional way of buying and selling.

“We saw some great thinking during the process but had no hesitation in awarding the business to Saatchi & Saatchi. We’re confident their strategic and creative thinking will help us fulfil our ambition sooner.”

Saatchi & Saatchi Sydney general manager Toby Aldred said: “The opportunity of disrupting this market appealed to our ‘Nothing is Impossible’ spirit.

“We thoroughly enjoyed spending time with Glen and his ambitious team throughout process, and we can’t wait to get started.”

The Autotrader win follows hot on the heels of recently announced Saatchi & Saatchi wins Football Federation Australia, Didi and Greens.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Autotrader, Saatchi & Saatchi Sydney
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Rhonda’s Recipe for Murder: Netflix Eyes Mandy McElhinney For ‘Mushroom Killer’ Role
15/07/2025
Bianca Falloon.
Ryvalmedia Wins Media Account For Adrenaline Experiences, Expanding Partnership With Big Red Group
15/07/2025
Rexona Goes Downstairs In Ballsy New Campaign Via Mindshare
15/07/2025
L-R: Nate Vella, Erin Fraser, Ori Gold.
Bench Media Makes Raft Of New Hires & Promotes Nate Vella & Erin Fraser
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?