Saatchi & Saatchi last night released a new integrated campaign to launch the new-look Toyota Kluger.
The launch campaign titled “Built for families. Designed for attention” demonstrates that the new-look
Kluger has both function & form – delivering all the space and features a family needs from a modern SUV
as well as the style and looks to match.
https://youtu.be/eNseBfhAj-g
The launch campaign directed by Tim Bullock from Scoundrel will be rolled out across a suite of TV spots
supported in social, outdoor and digital.
CREDITS
Toyota Motor Corporation Australia
Wayne Gabriel, Divisional Manager, National Marketing
Yolande Waldock, Corporate Manager, Brand Management & Communications
Hannah Roy, Manager, Marketing Communications – Commercial Vehicles & SUVs
Nadine Johnston, Brand & LTOA Manager, National Marketing Division
Saatchi & Saatchi
Chief Creative Officer – Mike Spirkovski
Associate Creative Director – Dan O’Connell
Associate Creative Director – Sam Chappell
Executive Producer – Kate Gooden
Managing Partner/Planning Director – Alex Speakman
Managing Partner – Ben Court
Group Business Director – Sam Jones
Production Company – Scoundrel
Director – Tim Bullock
Executive Producer – Adrian Shapiro
Producer – Julianne Shelton
Editor – Adam Wills
Sound: Rumble Studios
Post Production: Heckler
