Saatchi & Saatchi Melbourne Unveils Latest Work For Greens Baking

Saatchi & Saatchi Melbourne Unveils Latest Work For Greens Baking
SHARE
THIS



Greens Baking has launched a new integrated campaign titled ‘Sneak in a Cake Break’ via Saatchi & Saatchi Melbourne.

Cake Break is an innovative range of single-serve cakes that you can microwave in under a minute. With the Cake Break range, it’s now possible to bake almost anywhere – as long as you have a microwave. 

Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking’s Cake Break range.

Saatchi & Saatchi Melbourne ECD, Simon Bagnasco, says: “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”

Credits:

Client: Greens Baking

Marketing Director: Suzanne Douglas  

Marketing Manager: Natalie Breen

Creative Agency: Saatchi & Saatchi Melbourne

Executive Creative Director: Simon Bagnasco

Creative Director: Lee Sunter

Producer: Maria Borowski

Art Director: Tim Yates

Copywriter: Kerem Sekerci

Senior Integrated Designer: Matt Alpass

Account Manager: Kate McQuilken

Executive Strategy Director: Alex Speakman

Client Services Director: Rebecca Robertson

Media Agency: Blue 449

Client partner: Garth Moring

Client manager: Bri Nottle

Production Company: The Sweetshop

Director: Nick Kelly

Producer: Nikolas Aulich

Executive Producer: Loren Bradley

Executive Producer: Edward Pontifex

DOP: Max Walter 

Editors: ARC

Post Producer: Olivia Carolan 

Offline Editor Arc: James Ashbolt 

Post Production: ALT VFX

VFX Producer: Martina Joison 

Colourist: Ciara Gallogly 

Online Editor: Caleb de Leon

Sound: Risk Sound 

Risk Producer: Jordon Lott 

Sound Engineer: Dylan Stephens

Please login with linkedin to comment

Greens Baking Saatchi & Saatchi Melbourne

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]