Greens Baking has launched a new integrated campaign titled ‘Sneak in a Cake Break’ via Saatchi & Saatchi Melbourne.
Cake Break is an innovative range of single-serve cakes that you can microwave in under a minute. With the Cake Break range, it’s now possible to bake almost anywhere – as long as you have a microwave.
Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking’s Cake Break range.
Saatchi & Saatchi Melbourne ECD, Simon Bagnasco, says: “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”
Credits:
Client: Greens Baking
Marketing Director: Suzanne Douglas
Marketing Manager: Natalie Breen
Creative Agency: Saatchi & Saatchi Melbourne
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Producer: Maria Borowski
Art Director: Tim Yates
Copywriter: Kerem Sekerci
Senior Integrated Designer: Matt Alpass
Account Manager: Kate McQuilken
Executive Strategy Director: Alex Speakman
Client Services Director: Rebecca Robertson
Media Agency: Blue 449
Client partner: Garth Moring
Client manager: Bri Nottle
Production Company: The Sweetshop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
DOP: Max Walter
Editors: ARC
Post Producer: Olivia Carolan
Offline Editor Arc: James Ashbolt
Post Production: ALT VFX
VFX Producer: Martina Joison
Colourist: Ciara Gallogly
Online Editor: Caleb de Leon
Sound: Risk Sound
Risk Producer: Jordon Lott
Sound Engineer: Dylan Stephens
