Saatchi & Saatchi Melbourne Unveils Latest Work For Greens Baking

Saatchi & Saatchi Melbourne Unveils Latest Work For Greens Baking

Greens Baking has launched a new integrated campaign titled ‘Sneak in a Cake Break’ via Saatchi & Saatchi Melbourne.

Cake Break is an innovative range of single-serve cakes that you can microwave in under a minute. With the Cake Break range, it’s now possible to bake almost anywhere – as long as you have a microwave. 

Launching across screens, social and out of home, the campaign introduces audiences to a series of offbeat spots that see people indulge in the illicit pleasure of a cake break in unlikely scenarios; bringing home the tempting convenience of Greens Baking’s Cake Break range.

Saatchi & Saatchi Melbourne ECD, Simon Bagnasco, says: “I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it.”


Client: Greens Baking

Marketing Director: Suzanne Douglas  

Marketing Manager: Natalie Breen

Creative Agency: Saatchi & Saatchi Melbourne

Executive Creative Director: Simon Bagnasco

Creative Director: Lee Sunter

Producer: Maria Borowski

Art Director: Tim Yates

Copywriter: Kerem Sekerci

Senior Integrated Designer: Matt Alpass

Account Manager: Kate McQuilken

Executive Strategy Director: Alex Speakman

Client Services Director: Rebecca Robertson

Media Agency: Blue 449

Client partner: Garth Moring

Client manager: Bri Nottle

Production Company: The Sweetshop

Director: Nick Kelly

Producer: Nikolas Aulich

Executive Producer: Loren Bradley

Executive Producer: Edward Pontifex

DOP: Max Walter 

Editors: ARC

Post Producer: Olivia Carolan 

Offline Editor Arc: James Ashbolt 

Post Production: ALT VFX

VFX Producer: Martina Joison 

Colourist: Ciara Gallogly 

Online Editor: Caleb de Leon

Sound: Risk Sound 

Risk Producer: Jordon Lott 

Sound Engineer: Dylan Stephens

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