Saatchi & Saatchi Melbourne Partners Up To Create World’s Fastest Coffee

Saatchi & Saatchi Melbourne Partners Up To Create World’s Fastest Coffee
SHARE
THIS



Saatchi & Saatchi Melbourne, Hey You and the Bank of Melbourne have launched the world’s fastest coffee machine this week. The machine, dubbed Long Mach, brings a whole new meaning to ‘espresso’ as it froths, pours and serves delicious coffee at over 220km/h.

The Long Mach project was developed to launch Australia’s leading order-ahead payment app ‘Hey You’.

Head of brand and marketing at Bank of Melbourne, Jac Phillips said, “We’re here to help Victorians and their businesses prosper. Bank of Melbourne is proud to support innovative start-up Hey You and the team of local makers that made the dream of super-fast coffee a reality with Long Mach”.

Leon Wilson, group creative director at Saatchi & Saatchi Melbourne added, “Inside every beautifully refined Italian coffee machine is a completely irrational Italian motorcycle wanting to go berserk, so it felt like an obvious solution.”

Long Mach will be appearing at select Melbourne locations, with the launch including a short film showcasing a sidecar circuit racer, a premium coffee machine and a very brave barista named Trevor.

 

Please login with linkedin to comment

coffee machine earth hour jack morton worldwide Long Mach Saatchi & Saatchi Melbourne

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]