Saatchi & Saatchi Consolidates Toyota Business With New Fortuner Launch

Saatchi & Saatchi Consolidates Toyota Business With New Fortuner Launch
SHARE
THIS



Saatchi & Saatchi will this week launch the All-New Toyota Fortuner.

The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota.

It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators.

https://www.youtube.com/watch?v=KoBPNvkaCIg

The integrated campaign will span multiple touch points including television, outdoor, digital, print, sponsorship, cinema.

It’s not the first lot of Toyota business Saatchi & Saatchi has had handed to it. A few months ago the ad agency launched its first work for the Corolla model since it was appointed to the account.

Since many Aussies have had a Corolla at some point in their lives, the campaign took on the nostalgic factor.

Please login with linkedin to comment

Cannes Lions Healthcare Paspaley

Latest News

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]