Saatchi & Saatchi Consolidates Toyota Business With New Fortuner Launch

Saatchi & Saatchi Consolidates Toyota Business With New Fortuner Launch
SHARE
THIS



Saatchi & Saatchi will this week launch the All-New Toyota Fortuner.

The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota.

It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators.

https://www.youtube.com/watch?v=KoBPNvkaCIg

The integrated campaign will span multiple touch points including television, outdoor, digital, print, sponsorship, cinema.

It’s not the first lot of Toyota business Saatchi & Saatchi has had handed to it. A few months ago the ad agency launched its first work for the Corolla model since it was appointed to the account.

Since many Aussies have had a Corolla at some point in their lives, the campaign took on the nostalgic factor.

Please login with linkedin to comment

Cannes Lions Healthcare Paspaley

Latest News

Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor
  • Media

Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor

Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]