Saatchi & Saatchi will this week launch the All-New Toyota Fortuner.
The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota.
It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators.
https://www.youtube.com/watch?v=KoBPNvkaCIg
The integrated campaign will span multiple touch points including television, outdoor, digital, print, sponsorship, cinema.
It’s not the first lot of Toyota business Saatchi & Saatchi has had handed to it. A few months ago the ad agency launched its first work for the Corolla model since it was appointed to the account.
Since many Aussies have had a Corolla at some point in their lives, the campaign took on the nostalgic factor.
