S4Capital To Merge Aussie Digital & Analytics Agency Lens10 With MightyHive

S4Capital To Merge Aussie Digital & Analytics Agency Lens10 With MightyHive
SHARE
THIS



Sir Martin’s S4Capital has announced that its data and programmatic media practice MightyHive intends to merge with Lens10, a leading Australian digital strategy and analytics consultancy, pending Foreign Investment Review Board and the ACCC.

Revisit last week’s Cannes UnCanned episode with Sir Martin Sorrell here.

This is S4Capital’s second merger during the covid-19 lockdown period, as the Company seeks to continue to expand its functional capabilities and geographical coverage, without compromising its balance sheet, which remains strong with no net debt.

Lens10, founded in 2010 by Michelle McGrath , Dean Gingell and Robin Jowett, provides a broad range of services around data. These include digital strategy, technical consulting, analytics audit and measurement strategy, analytics dashboards and data visualisation, data integration and digital optimisation. The company employs over 25 data specialists in Melbourne and Sydney working for clients including CottonOn, National Rugby League, Australian Ballet, and ME Bank. Lens10 is a certified Google partner in Google Analytics, Google Cloud and Google Marketing Platform and is an Adobe Analytics partner.

In the MicroStrategy report “2020 Global State of Enterprise Analytics,” over 90 per cent  of respondents reported that data and analytics is somewhat or very important to business growth strategy and digital transformation. Some 65 per cent reported plans to increase analytics investments in the next year. MightyHive has the capability to fill the digital measurement and analytics gap for marketers around the world with its presence in 24 cities in 19 countries.

S4Capital Executive Chairman Sir Martin Sorrell said, “We are delighted to welcome Michelle, Dean, Robin and their colleagues to S4Capital. Covid-19 has clearly accelerated the existing digital transformation trends affecting consumers, media owners and enterprises. As a result, data analytics will be even more important as marketers seek to fast-track digital transformation plans and we have certainly seen that in the explosive demand from our clients for these services.”

“First-party data is part of the S4Capital ‘holy trinity’ and these mergers support our strategic vision of creating the leading digital-only, new era marketing services firm,” said Pete Kim, founder and CEO of MightyHive. “Marketing analytics expertise is a key part of marketers’ foundational toolkit and critical to execute more agile and personalized campaigns. Recent Google and Apple decisions around third party cookies have also enhanced the importance of first party data. The team at Lens10 and their stellar reputations across Australia naturally complement MightyHive’s global consulting services as we continue to expand and prosper worldwide.”

Michelle McGrath, CEO and Co-Founder of Lens10 said, “Marketers’ need for expert advice and services around analytics has never been higher. By teaming up with MightyHive, Lens10’s existing bench of advanced analytics experts is now positioned to offer global capabilities, along with media consulting and media buying solutions, to clients.”

Merging Lens10 into MightyHive strengthens the existing S4Capital Data and Programmatic practices in Australia and joins S4Capital’s Content practice which was established in 2019 with the BizTech (now MediaMonks) merger.

 

 

Please login with linkedin to comment

Lens10 S4

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]