S4Capital To Merge Aussie Digital & Analytics Agency Lens10 With MightyHive

S4Capital To Merge Aussie Digital & Analytics Agency Lens10 With MightyHive
SHARE
THIS



Sir Martin’s S4Capital has announced that its data and programmatic media practice MightyHive intends to merge with Lens10, a leading Australian digital strategy and analytics consultancy, pending Foreign Investment Review Board and the ACCC.

Revisit last week’s Cannes UnCanned episode with Sir Martin Sorrell here.

This is S4Capital’s second merger during the covid-19 lockdown period, as the Company seeks to continue to expand its functional capabilities and geographical coverage, without compromising its balance sheet, which remains strong with no net debt.

Lens10, founded in 2010 by Michelle McGrath , Dean Gingell and Robin Jowett, provides a broad range of services around data. These include digital strategy, technical consulting, analytics audit and measurement strategy, analytics dashboards and data visualisation, data integration and digital optimisation. The company employs over 25 data specialists in Melbourne and Sydney working for clients including CottonOn, National Rugby League, Australian Ballet, and ME Bank. Lens10 is a certified Google partner in Google Analytics, Google Cloud and Google Marketing Platform and is an Adobe Analytics partner.

In the MicroStrategy report “2020 Global State of Enterprise Analytics,” over 90 per cent  of respondents reported that data and analytics is somewhat or very important to business growth strategy and digital transformation. Some 65 per cent reported plans to increase analytics investments in the next year. MightyHive has the capability to fill the digital measurement and analytics gap for marketers around the world with its presence in 24 cities in 19 countries.

S4Capital Executive Chairman Sir Martin Sorrell said, “We are delighted to welcome Michelle, Dean, Robin and their colleagues to S4Capital. Covid-19 has clearly accelerated the existing digital transformation trends affecting consumers, media owners and enterprises. As a result, data analytics will be even more important as marketers seek to fast-track digital transformation plans and we have certainly seen that in the explosive demand from our clients for these services.”

“First-party data is part of the S4Capital ‘holy trinity’ and these mergers support our strategic vision of creating the leading digital-only, new era marketing services firm,” said Pete Kim, founder and CEO of MightyHive. “Marketing analytics expertise is a key part of marketers’ foundational toolkit and critical to execute more agile and personalized campaigns. Recent Google and Apple decisions around third party cookies have also enhanced the importance of first party data. The team at Lens10 and their stellar reputations across Australia naturally complement MightyHive’s global consulting services as we continue to expand and prosper worldwide.”

Michelle McGrath, CEO and Co-Founder of Lens10 said, “Marketers’ need for expert advice and services around analytics has never been higher. By teaming up with MightyHive, Lens10’s existing bench of advanced analytics experts is now positioned to offer global capabilities, along with media consulting and media buying solutions, to clients.”

Merging Lens10 into MightyHive strengthens the existing S4Capital Data and Programmatic practices in Australia and joins S4Capital’s Content practice which was established in 2019 with the BizTech (now MediaMonks) merger.

 

 

Please login with linkedin to comment

Lens10 S4

Latest News

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]