Actors Hugh Jackman and Ryan Reynolds are well known for their witty barbs at one another via social media, but apparently it’s all in good fun.
And now the two have combined to help flog Jackman’s ethical coffee brand Laughing Man.
Fresh from winning US trade site Adweek’s top Brand Genius Award for his work with Aviation Gin, Reynolds tells the story of Jackman’s rather cantankerous starts to the mornings.
“This is Hugh Jackman, noted humanitarian,” Reynolds says as footage shows the Aussie actor waking up and throwing his alarm clock at a wall. The rest of the shots feature Jackman misbehaving, being rude to pets and children and generally brooding while Reynolds sarcastically praises him as a “goodwill ambassador.”
Check out the fun below:
Not that Reynolds was done there. He later tweeted out the ad with the caption, “You sleep with the wig on?” Apparently a jibe at the hairpiece Jackman wore in The Greatest Showman.
NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]